After months behind scaffolding, Gateway Theatre of Shopping’s North Node transformed, but this alone couldn’t guarantee that shoppers would return. Instead of a traditional relaunch, the team used the very passions its new tenant mix serves to reignite the space.
Have a Ball was a six-week campaign designed to give different audiences a reason to experience the North Node. Kids played at Fun & Fitness Club, sports enthusiasts competed in the Grand Padel Open, while Mind. Body & Beauty Edit brought wellness and lifestyle audiences into the space.
Have a Ball transformed the North Node into a coveted destination, giving shoppers compelling reasons to visit it repeatedly, with footfall reignited, tenant turnover increased, and non-GLA income generated.
