The City of Icons was a visually enticing, iconic brand campaign that positioned Sandton City as the most iconic mall on the African continent. It showcased its diverse premium tenant offering through a single, unified brand message, while strengthening and differentiating its visual identity from other retail offerings on the African continent. It delivered a memorable, shareable brand campaign that created awareness and generated engagement for Sandton City across its digital platforms, reaching over 8 million people.
This translated into a strong commercial outcome, with centre turnover increasing by an average of 21% year‑on‑year.
